Imprint
PHENOTRIX OY AB – PHENOTRIX LTD
Irisviskvägen 31D
02230 Esbo
Finland
Business ID: 3569522-8
VAT: FI-3569522-8
Please use our Contact form for inquiries.
Privacy Policy
Privacy Notice under the General Data Protection Regulation (EU) 2016/679
Last updated: December 18, 2025
1. Controller
PHENOTRIX OY AB – PHENOTRIX LTD
Irisviskvägen 31D
02230 Esbo
Finland
2. Contact for Register Matters
3. Name of the Register
PHENOTRIX OY AB – PHENOTRIX LTD’s customer and marketing.
4. Purpose of Processing and Legal Bases
Personal data is processed for the following purposes:
- Customer relationship management, customer service, and communication
- Development, marketing, and sales of services and products
- Implementation of events and newsletters
- Invoicing and fulfillment of contractual obligations
- Analytics and targeting related to websites and marketing channels
- Recruitment processes and handling of job applications
The legal bases for processing may include:
- Data subject’s consent (e.g., newsletter subscription, form submission)
- Performance of a contract and related measures
- Legal obligations of the controller
- Controller’s legitimate interest, where a relevant relationship exists between the data subject and the controller (e.g., customer relationship or justified interest in services).
The data subject has the right to withdraw consent at any time by contacting the address listed in section 2.
5. Data Content of the Register
We may process, as necessary, the following information:
Customers and partners
- Name and contact details (email, phone number, organization, position)
- Company details
- Possible feedback, event participation, newsletter subscriptions
- Voluntary additional information
- IP address and technical identifiers
Job applicants
- Name and contact details
- Work history, education, skills
- Attachments (CV, portfolio, application)
- Possible referees provided
- Voluntary additional information
- IP address and technical identifiers
Other contacts (e.g., through contact forms)
- Name and contact details
- Organization and position
- Voluntary additional information
- IP address and technical identifiers
6. Regular Sources of Data
- Information provided by the data subject (e.g., forms, customer relationship, job application)
- Public sources (such as websites and trade register)
- Employer of the data subject or other cooperation partners
7. Disclosure, Transfer, and Protection of Data
Only those employees of PHENOTRIX OY AB – PHENOTRIX LTD who need the information in their work and only to the extent required by their duties will process the data. Data is not disclosed without a legal obligation unless necessary for the provision of a service.
We use reliable service providers for data processing (e.g., IT and marketing services). Agreements ensure that they process data in compliance with data protection legislation.
8. Transfer of Data Outside the EU or EEA
PHENOTRIX OY AB – PHENOTRIX LTD may disclose personal data to third parties only if there is a legal basis for doing so. Personal data may be disclosed, for example, in the following situations:
Legal obligations: Personal data may be disclosed to authorities if required by law.
Processors: PHENOTRIX OY AB – PHENOTRIX LTD may use service providers who process personal data on behalf of PHENOTRIX OY AB – PHENOTRIX LTD. Such service providers may include, for example, IT service providers, marketing agencies, and accounting firms.
Business arrangements: Personal data may be disclosed in connection with corporate transactions.
As a rule, PHENOTRIX OY AB – PHENOTRIX LTD does not transfer personal data outside the EU or EEA. However, if personal data is transferred outside the EU or EEA, PHENOTRIX OY AB – PHENOTRIX LTD ensures that the level of data protection is sufficient by using the EU-U.S. Data Privacy Framework, which has been approved by the European Commission.
9. Data Retention
Personal data is retained only as long as necessary:
- To maintain customer and partner relationships
- To carry out recruitment processes (a maximum of two years)
- To comply with legal obligations
Data is regularly reviewed and deleted when no longer needed.
10. Use of Cookies and Web Analytics
We use cookies and similar technologies on our website to improve user experience, analyze traffic, and target marketing.
Cookie use is managed through Complianz Consent solution, which displays an up-to-date list of cookies in use and allows users to manage their consent. Cookies are activated only based on user selection.
The following cookies are created by the website for the domain and subdomains of “phenotrix.com”, “lipidcascade-demo.com” and “lipidcascade.com”:
| Cookie ID | Description |
| phenotrix-cookies-accepted | Consent for the use of cookies. Is set when you click on “OK” in the cookie dialog the first time you visit the website. (OPT-IN) |
| <UUID> | Randomly generated session key. Set when you visit the Web page to record the start and end of a session. |
| piwik_ignore | Cookie set by Matomo after the opt-out. Disables tracking. |
| phenotrix*-session | Session cookie used to route a phenotrix application session to the correct backend server for the current user. |
Cookies, tracking, and advertising platforms in use:
Our website uses or sets cookies of the following services:
- Complianz
- Elementor
- Google Fonts
- Google ReCaptcha
- Matomo
- WordPress
Users may block cookies in their browser settings, though this may affect the functionality of the website.
11. Principles of register protection
PHENOTRIX OY AB – PHENOTRIX LTD is committed to protecting personal data appropriately. The processing of personal data always complies with data protection law and the EU’s General Data Protection Regulation (GDPR). PHENOTRIX OY AB – PHENOTRIX LTD has implemented the following measures to protect personal data:
Technical measures: We use appropriate technical measures, such as firewalls, encryption methods, and access control, to protect personal data.
Administrative measures: We regularly monitor the processing of personal data and assess the level of data security.
The processing of personal data is confidential. All persons processing personal data are bound by a duty of confidentiality.
12. Rights of the data subject
The data subject has the following rights:
Right of access: The data subject has the right to know what personal data has been collected about them and how it is processed.
Right to rectification: The data subject has the right to demand the correction of inaccurate or incomplete personal data.
Right to erasure (“right to be forgotten”): The data subject has the right to demand the deletion of their personal data in certain situations.
Right to restriction of processing: The data subject has the right to demand the restriction of the processing of their personal data in certain situations.
Right to data portability: The data subject has the right to receive their personal data in a machine-readable format and transfer it to another controller.
Right to object: The data subject has the right to object to the processing of their personal data in certain situations.
Right not to be subject to automated decision-making: The data subject has the right not to be subject to a decision based solely on automated processing.
The data subject can exercise their rights by contacting the email address provided at the top of this policy. Contact should be made in writing or by email, preferably from the email address that identifies the data subject in the register. PHENOTRIX OY AB – PHENOTRIX LTD aims to respond to data subjects’ requests as quickly as possible and within one month at the latest.
13. Updating the privacy policy
PHENOTRIX OY AB – PHENOTRIX LTD will update this privacy policy as necessary. This may be due to, for example, changes in legislation, changes in the processing of personal data, or updates to official guidance. The latest version of the privacy policy is always available on the PHENOTRIX OY AB – PHENOTRIX LTD website.
14. Supervisory authority
The processing of personal data is supervised in Finland by the Data Protection Ombudsman.
Office of the Data Protection Ombudsman:
Visiting address: Lintulahdenkuja 4, 00530 Helsinki
Postal address: P.O. Box 800, 00531 Helsinki
Telephone exchange: +358 29 56 67000
Email: tietosuoja@om.fi
The data subject has the right to lodge a complaint with the Data Protection Ombudsman if they consider that PHENOTRIX OY AB – PHENOTRIX LTD has processed their personal data unlawfully.